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Lakmé is one of the most renowned Indian cosmetic brands, established in 1952. It is known for offering a wide range of beauty and skincare products, catering primarily to women. The brand is owned by Hindustan Unilever Limited (HUL), a subsidiary of the multinational company Unilever.

Here are some key details about Lakmé:

1. History & Background

• Founded: 1952 by J.R.D. Tata and Simone Tata.
• Ownership: Hindustan Unilever Limited (HUL).
• Lakmé's creation was inspired by the French word "Lakmé," which comes from the French opera Lakmé and means "Goddess of Beauty." This reflects the brand’s emphasis on beauty products.

2. Product Range

• Makeup: Lakmé offers a wide variety of makeup products, including foundation, lipstick, eyeshadow, mascara, blush, and more.
• Skincare: The brand also offers skincare products such as cleansers, moisturizers, sunscreen, and serums.
• Hair Care: Lakmé's hair care products include shampoos, conditioners, and hair serums.
• Salon Services: Lakmé is known for its chain of beauty salons, Lakmé Salon, which provides professional beauty services like hairstyling, skincare treatments, and makeup services.

3. Innovations & Marketing

• Lakmé has been a key player in promoting beauty and cosmetics in India and is known for its constant innovation and trend-setting product launches.
• It often collaborates with famous Bollywood celebrities and influencers for endorsements.
• The brand has held various fashion events, including Lakmé Fashion Week, an important event in India’s fashion calendar that showcases the latest trends in both fashion and beauty.

4. Target Audience

• Lakmé primarily targets women of all age groups, with a special focus on the middle and upper-class segments. The products cater to various skin tones and types, ensuring accessibility for a diverse audience.

5. Sustainability Efforts

• In recent years, Lakmé has also focused on sustainability and eco-friendly packaging, keeping in line with growing environmental consciousness among consumers.

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